Business Week vous presse d'ouvrir un blog

par Francois le 07 mai 2005 à 15:04

Dans un article paru le 02 mai 2005, le magazine Business Week passe en revue le phénomène du blogging et l'urgence pour les entreprises d'ouvrir leur blog.

This is just the beginning. Many of the same folks who developed blogs are busy adding features so that bloggers can start up music and video channels and team up on editorial projects. The divide between the publishers and the public is collapsing. This turns mass media upside down. It creates media of the masses.

It's not the growth of the same Web, but an entirely new one. It's wrapped up far more in people's day-to-day lives. It's connected to time. The way he describes it, the Web we've come to know is mostly a collection of documents. A library. These documents don't change much.

Blogs are different. They evolve with every posting, each one tied to a moment. So if a company can track millions of blogs simultaneously, it gets a heat map of what a growing part of the world is thinking about, minute by minute.